Big Street Festival in Bangkok on July 25-26
TAT, Thai Airways International, and the Ratchaprasong Square Trade Association, are joining hands in organizing a festival of happiness, joy, fun, and Thai smiles over the 25-26 July weekend as part of an effort to show to the world that Thai tourism is more than back to normal.
In an extravaganza never before held in Thailand, the entire Ratchaprasong area in Bangkok will come alive with colorful parades, great shopping, fashion shows, concerts, and culinary delights from 3:00 p.m. to midnight on both days. The theme “Thailand Happiness” will be lived up to the hilt.
TAT Governor Thawatchai Arunyik said that the organizers would make this event the biggest and best back-to-normal party Thailand has ever seen. Although its primary objective is to convey a powerful message that the Thai tourism industry is back to normal, the event has an equally potent purpose: to help bring the smiles back to the faces of the Thai people after several months of uncertainty.
On both days, there will be a Happiness Concert featuring performances by contemporary musicians and traditional Thai folk singers, accompanied by sound-and-light theatricals at CentralWorld Square. At the Happy Gift Market, visitors will find everything from antique products to trendy, brand-name clothes and fashion items. One section, called “Stars on the Street” will have booths manned by Thai celebrities and television superstars selling footwear, T-shirts, green gourmet items, boutique apparel, and even Thai desserts.
Another section, called Happiness Surprise, will allow visitors to take Instagram pictures of smiling faces and place them in giant gift boxes. After getting 5,000 smiling pictures, the boxes will be opened and the best smiles will get surprise rewards.
